SYSTEM 01
AI Front Desk
Lead response
Answers your line 24/7, says up front that it's automated, asks what's going on with the roof, and books the inspection.
When a call goes to voicemail, how many of those homeowners call the next roofer?
LEAD RESPONSE SYSTEMS FOR ROOFING COMPANIES
How many of last month's leads never got a phone call?
Not the ones you didn't get. The ones you already paid for: the form that came in at 8:40pm, sat overnight, and got a callback the next afternoon. What happened to those?
20 minutes · no cost · written findings
Roofing only
Storm and retail
Answers at 2am
So does the homeowner
Built for you
Built around your setup
Nothing to learn
No software to run
SECTION 01 / THE PROBLEM
None of this shows up on a report.
It leaks out the sides of a busy roofing company, and the week is too full to notice.
So when a job goes to the other guy, is that a people problem? Or a systems problem?
- 01A homeowner with a ceiling stain calls at 7pm, gets voicemail, and dials the next roofer on the Google list.
- 02A lead you paid for waits until tomorrow for a callback and books an inspection with somebody else.
- 03Someone lands on your site after a storm at 11pm, has one question, and leaves without asking it.
- 04The estimate you wrote in April is still sitting unsold, and nobody has followed up since.
- 05You can't say which ad paid for a roof last month, so you keep running all of them.
- 06Your crew is flat out in September, the posting stops, and the phone is quiet in January.
SECTION 02 / WHAT IT COSTS
What is it costing you?
The defaults are examples. Set them to your own numbers.
40
$75
30%
8%
$9,500
The fourth is a guess on purpose. A lead you never spoke to is harder to sell than one you did, so keep it below your normal close rate.
$900
AD MONEY SPENT ON LEADS NOBODY SPOKE TO
Per month. You already paid to make those phones ring.
$9,120
WHAT THAT SHARE WOULD HAVE BEEN WORTH
Per month, in signed work, at the share you set on slider four.
144
LEADS A YEAR YOU NEVER HAD A CONVERSATION WITH
SECTION 03 / WHAT I DO
I build the part of your business that never goes to voicemail.
Think of it as someone who answers every call, calls every new lead back before they've closed the tab, and follows up six times over five days without being reminded. Except it isn't a hire. It's a system wired into how your company already works.
I'm not a marketing agency and I don't sell you more leads. You already have leads. The question is what happens to them in the first minute, and then for the next five days.
You don't learn any software. You don't log into anything unless you want to. I design it around how your company actually runs, install it, and keep it running.
I'm Johanna de Jong, an AI architect based near Bangor, Maine. I design and build every system myself, and I'm the person on the audit call.
SECTION 04 / THE SYSTEMS
What I can build for you
Each one handles part of the same job: the leads you already pay for get answered, followed up and counted.
SYSTEM 02
Instant Lead Response
Lead response · follow-up
When a form comes in, the system calls the homeowner back on its own, uses what they wrote, and tries to book the inspection.
How long does a new form wait for a call from you today?
SYSTEM 03
24/7 Lead Capture
Lead response
An always-on front door for your site that talks to visitors day or night and captures them before they leave.
You already pay to get them there.
SYSTEM 04
Command Center
Tracking
One back-end system to see your leads, your follow-ups, your team, and what your marketing is really doing.
You cannot fix what you cannot see.
SYSTEM 05
Content Engine
Tracking
Turns the gap in your competitors' Google reviews into ad copy, and gives every ad its own tagged link so each lead arrives labeled with the ad that sent it.
Which of your ads sent you your last job?
SYSTEM 06
AI Operating System
Follow-up · tracking
Every lead, call, estimate and signed job in one place, built around how your company runs, so an unsigned estimate gets chased instead of forgotten.
A business that runs on a system, not on you.
SECTION 05 / HOW IT WORKS
Three steps.
01
The audit call
Twenty minutes. I ask how your company handles calls, leads and follow-up, and I tell you where the work is going. A one-page write-up follows the next day.
02
I design and install
If it makes sense after that conversation, I map which of the six systems your company actually needs, build them, and wire them in. You don't touch anything.
03
It runs
It answers, calls back, follows up and records what happened. I keep it tuned as your season changes.
SECTION 06 / DEMOS
Don't take my word for it. Watch one run.
These are recordings of real systems working, not animations of what they might do one day.
DEMO 01 / SYSTEMS 01 + 02
The phone
A homeowner calls and the AI Front Desk answers and books the inspection. Then another fills out a form and gets called back. Both calls play in full, unedited.
Call the demo line: (207) 482-0402
It answers as Halstrom Roofing. Call as a homeowner with a leak and try to book an inspection.
DEMO 02 / SYSTEMS 03 + 05
The front door
Five local competitors' Google reviews turned into ads for the gap none of them fill. Then two homeowners answer different ads, and each lead lands in the tracker already labeled with the ad it came from.
DEMO 03 / SYSTEMS 04 + 06
The back office
A job logged from a phone in the field, then the whole path from ad spend to signed contract on one screen.
Open the live demo ↗The company in these recordings is Halstrom Roofing, a demo company I made up to build against. The name, the jobs and the numbers in it are invented. The systems around it are real and running.
Book my free lead-response auditSECTION 07 / PROOF
See what's working.
Form submitted to phone ringing
The target: the call fires 20 to 45 seconds after the form is submitted, so it reaches the homeowner before the confirmation email does.
Seconds from form submission. A target from this build's own spec, not a measurement.
The intake loop, live
Form to database to notification, with per-ad attribution tagged on the way in, proven with real submissions rather than test clicks. The voice call is built too: Demo 01 shows a form submission ringing a phone and booking the inspection. For now it only calls numbers I control.
SECTION 08 / WHO IT'S FOR
Who this works best for.
- 01
You already pay for leads and want more of them answered.
I don't buy media and I don't run your ads. I work on what happens to the leads you already have.
- 02
Calls and forms sometimes wait: after hours, on weekends, or while the crew's on a roof.
If your phone already gets answered inside a minute every time, the biggest leak is closed and this would be an expensive second opinion.
- 03
You want it built properly and kept running.
There's a setup fee, and it's real work.
- 04
You want the follow-up done for you, with the tracking on top.
A dashboard on its own tells you about a problem. The systems behind it are what fix it.
SECTION 09 / QUESTIONS
The ones roofers actually ask.
Will it sound like a robot on the phone?
It's an AI voice, and it says so: the caller is told at the start of the call that they're speaking with an automated assistant. That disclosure isn't optional and I wouldn't build it without one. Within that, it sounds conversational and it asks the questions you'd ask.
Do I have to learn anything?
No. The systems run behind your existing phone number, your existing website and your existing calendar. If you want the dashboard you get a login, and if you don't, you get an email.
Which of the six do I need?
Usually two. Most roofing companies leak hardest at the phone and at the follow-up, and the rest can wait until those are closed. Twenty minutes on the call is how we find out which two are yours.
What does it cost?
There's a setup fee and a monthly fee, and both depend on which systems you need. I quote after the audit, once I know how your calls and leads are handled today, so the number fits your business.
Does it work for storm and insurance work, or just retail?
Both, but not the same way. Storm work needs the response speed most, because everyone in the neighborhood is calling everyone at once. Retail needs the follow-up sequence most, because the homeowner is thinking about it for weeks. Which one you are changes what gets built.
SECTION 10 / THE AUDIT
Could you say, right now, which part of your business is losing the most work?
Twenty minutes on a call. I ask, you answer, and by the end you know where it's going. You get it in writing the next day.
20 minutes · no cost · written findings